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It is remarkable that although Florida has become one the world's tourism Mecca, it is possible to get far away from the madding crowd.

Florida's South West  Gulf Coast hides mile upon mile of breathtaking natural beauty, pristine beaches and crystal clear water, and yet it is close enough to everything that matters.

From Elegant Sarasota South to Picturesque Venice, and on to  the unspoiled seaside community of Engle wood. You will discover a string of islands offering a unique blend of old world charm and new world sophistication.

Clear water and St Petersburg may act as more famous lures to holiday hoards as they seek rest from the pace of ¨doing¨ Orlando ... and more are aware of fashionably expensive Naples and Fort Myers which attract North Americans in droves as they strive to escape winter and head as far south as possible.

In between those more recognised magnets for vacation-makers is a less well known stretch of glorious coastline, with dazzling white beaches, turqoise seas, lush green landscapes and vivid sunsets. With an average year round temperature of about 75 degrees and the ocean temperature usually around 80, it is not surprising that those who have discovered Florida's best kept secret have not been in a hurry to tell others.

Although you will find plenty of ¨snow birds¨ there from northern United States and Canada during the winter months it has been largely undiscovered by Europeans who still tend to go where the package operators point them. Consequently, it is much less commercialised, less developed, and less frantic. You will find beautiful beaches and communities which provide a taste of how Florida living should be.

Its attraction is that it offers a laid back life of tropical paradise you dream about and yet conveniently provides a broad range of activities, entertainment's, shopping and eating opportunities, which European visitors to America regard as part of their holiday. As a bonus, it is central enough to make a perfect base for days out, whether to explore the famous ¨Everglades¨ to the south, Tampa Bay to the North, or even Disney World, Universal Studios, and Sea World in Central Florida.

The Pristine coastline comprises a series of keys. In effect giant sandbars, which have matured into a chain of islands running along the entire length of the coast, high rise hotels are few in number. Instead you will find a mixture of small motels, small apartments, and private residences, mostly set in an abundance of sub tropical vegetation.